The need for effective communication within change management programmes

Projects that involve high levels of change to business processes must have buy-in from users or risk failure. Effective two-way communication is crucial to minimise resistance and obtain insights that can be acted upon for the benefit of both staff and the organisation. ‘Super-users’ can also help to cascade information down to colleagues and provide peer support.

Any initiative that involves altering business processes and the way people work is likely to require the introduction of a change management programme. Initiatives that fall into this category include introducing collaboration or enterprise social media tools in order to help teams work together and share information more effectively.

Although projects of this type are generally considered technical and so are handed over to the IT department to look after, they are, in reality, business initiatives as they involve lots of changes to working practices.

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