Business professionals fail to see benefits of cloud

The excitement around cloud computing in the IT industry is not yet shared by end users, who are unconvinced that it will deliver any real benefits to their working lives.

That’s the headline finding of a survey carried out by Rise, with 91 per cent of respondents stating they need more education to understand how the cloud will benefit them.

64 per cent of the people interviewed also expressed concern about allowing information to be held outside the walls of the business.

Rise says that cloud providers, who have worked hard to convince technology specialists that remote hosting is secure and useful, must turn their attentions to the wider business community, and find ways to relay the power of cloud in accessible terms.

“Last year, the message we were hearing from customers was: ‘what is cloud computing?’ This year has seen that move on – people are aware of cloud computing but are unsure how this can be applied to their business. They understand that there are benefits to cloud adoption but there is confusion around how this can be seen within their organisation,” says Steve Holford, director at Rise.