IT must promote its services to help business performance
Written by James West
Technology departments need to do a better job promoting the value of IT services they offer after analyst Gartner revealed that fewer than 30 per cent of companies are exploiting the business intelligence tools available to them to improve financial performance.
However, if workers are to take advantage of the wealth of data held within IT solutions, the interfaces used to mine customer and performance information need to drastically improve. Gartner recommends designing an IT project plan that borrows interfaces used by consumer technologies such as mobile devices.
James Richardson, research director at Gartner says that workers want to pick up and immediately use technology - not read the manual. "The consumerisation of business intelligence technology offers a means for it to break out and reach many more users, by offering faster, more user-friendly and more relevant (information)," says Richardson.